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Brian Madden photo Brian Madden

I’m a Paris-based IT industry analyst, consultant, and speaker about end user computing and workplace AI

What I Do

I’m a consultant & analyst based in Paris, where I help clients navigate and build strategies for the digital workplace & workplace AI. I also write blog posts, host a podcast, and give talks around the world.

My Background & Bio

I’ve been in the IT industry for 30 years, mostly focusing on end-user computing, digital workplace, and the future of work. I’ve written six books and over 2,000 articles. I’m passionate about public speaking and love being on stage, having given over 1,000 speeches & talks around the world in my career.

I ran my own industry analyst firm, The Brian Madden Company, known for our BrianMadden.com EUC news & analysis site which I ran for 15 years, and founded the BriForum EUC industry conference which was held 20 times in 12 years across various global cities. We were acquired by TechTarget in 2008, where I stayed until 2016.

I’ve advised several startups over the years and was an angel investor in FSLogix, which was acquired by Microsoft in 2018. I worked at VMware as a distinguished technologist in the EUC Office of the CTO from 2018-2022, leaving before the Broadcom acquisition.

I’ve always believed in the power of knowledge sharing and the larger tech community. I was a Microsoft MVP for ten years, created the CTP program for Citrix (and was a CTP for years), was a VMware vExpert, and later ran the EUC Champions & vExpert programs while I was at VMware.

I’m American and grew up in Ohio (Go Browns!), and have since lived in Washington DC, San Francisco, New York City, and Seattle. I now live in Paris where I’m an independent consultant.

Ethics & Disclosures

Everything I create is 100% human-created (AIL 0), unless otherwise disclosed via the AI Influence Level scale. The written content of this website is created by humans.

I do not have a financial stake in any of the companies I write, speak, or consult with. I do not accept money or consulting work from vendors or people with products in the areas I cover. I generally do not sign NDAs with vendors, though I respect news embargoes as needed. All conversations I have with vendors are “on the record”, though I will go off-record or on background if requested.

What AI products do I actually use?

I have a page dedicated to that. I pay for any products I use myself, and don’t get anything for free that isn’t available for free to everyone.

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Contact Me

The best way to reach me is to send a message via LinkedIn. You can also email me at brian@bmad.com, though I notice the spam filters sometimes swallow these, which is why I encourage people to use LinkedIn. Thanks!

I live in Paris, so if you’re ever here and want to grab a lunch or wine, please reach out.

Merci !