Apple Intelligence is the beginning of a slippery slope that all companies need to understand today

Everyone’s buzzing about Apple Intelligence. In this article, I look at it through the lens of corporate IT. What are the risks of lots of employees using it on their Apple devices? Personally I’m not worried about the security or privacy issues. The bigger issue is personalized, fast, and well-integrated generative AI which transforms how employees generate work product (whether Office Copilot, Apple Intelligence, Google...), when scaled across a whole company will make things very weird, very fast. The “BYOD” consumerization of IT issues of the 2010s are child’s play compared to what businesses need to think about ASAP.

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